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Dunkin’ Donuts hands fans of giant doughnut sign a sweet victory
Dunkin’ Donuts hands fans of giant doughnut sign a sweet victory
By Christine Mai-Duc | Feb 07, 2014
It was a sweet — if unexpected — victory Thursday night for fans of the iconic Long Beach doughnut.
The story began earlier this week when many became aware that a beloved city landmark — a giant doughnut sign that sits atop a coffee shop — might be getting tossed.
The sign’s weathered facade has nowhere near the same following as that holey grail of rooftop dunkers at Randy’s Donuts in Inglewood, and doughnuts haven’t even been on the menu at the Long Beach cafe or more than a decade.
But for more than 50 years, residents have navigated the city’s grid with the pale-pink doughnut as their compass, and they have a fierce loyalty for local landmark.
With a Dunkin’ Donuts franchise getting ready to move onto the lot, there were plans to knock the coffee shop down.

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